Why small business needs to do strategy well too!!

There is a common misconception in some circles that strategy and thinking strategically about business is best left to the multi nationals with those massive layers of middle management who have the time to spend on it. In essence this means that strategy all too often falls into the disposable category for small to medium size business.

The counter argument to this is that the multi nationals only reached the scale and size that they did by using strategy to get there. So by thinking small, businesses stay small. The concept of the BHAG ( Big Hairy Audacious Goal) put forward by the legendary Jim Collins should, at the very least, form part of the daydreaming and thinking of all business owners. Having an audacious desire to see the business grow and achieve something remarkable can kick the subconscious into gear and start shaping the way forward for SME's.

To see how Inicio can help with unlocking your audaciousness, email us to lock in a free, no obligation call to see how big thinking with a clear pathway can lead to big results.